Question 1

How big is the LED professional network?

Accepted Answer

LED professional and its sister platform Trends in Lighting reach a combined 75,726 lighting professionals as of July 2026. That includes 37,707 newsletter subscribers, 9,217 LinkedIn followers and 28,802 followers across X, Instagram and Facebook.

Question 2

Who reads LED professional?

Accepted Answer

LED professional is read by lighting designers and specifiers, development and application engineers, product managers at luminaire and component manufacturers, architects and electrical planners, researchers, and distributors and buyers in the lighting industry. It is a business-to-business trade publication, not a consumer title, so its audience is made up of people who select, specify or buy lighting products professionally.

Question 3

How do I reach lighting designers and specifiers in Germany, Austria and Switzerland?

Accepted Answer

Advertising with LED professional reaches lighting designers, engineers and specifiers in the DACH region through two channels: the LED professional and Trends in Lighting newsletters, with 37,707 opted-in subscribers between them, and the LinkedIn properties of both brands, with 9,217 followers. LED professional is published in the DACH region and covers the European lighting market in English.

Question 4

Which advertising channel works best for a lighting manufacturer?

Accepted Answer

The newsletter and LinkedIn are the two strongest channels on the LED professional network, reaching 46,924 contacts between them. The newsletter is an audience LED professional owns and mails directly, so delivery does not depend on a platform algorithm; LinkedIn reaches the same professionals in the network they use for work. Manufacturers launching a product typically combine a newsletter sponsorship with a sponsored article that stays online permanently.

Question 5

What advertising formats does LED professional offer?

Accepted Answer

LED professional offers paid press releases, Featured news placement on the homepage, newsletter sponsorships and dedicated mailings, LinkedIn campaigns, sponsored articles, lead-generation campaigns using white papers or news articles, sponsored listings and extended company profiles in the Global Lighting Directory, display advertising in the LED professional Review magazine, and website banners in 4 standard formats: LeaderBoardBanner at 670 × 125 px (5.36:1), SkyScraper at 187 × 746 px (1:3.99), HomeBanner at 346 × 339 px (1.02:1), Sponsor logo row at 416 × 140 px (2.97:1). Companies that work with LED professional across the whole year can instead join the partner programme as a Silver or Gold partner.

Question 6

Can I generate leads through LED professional, not just impressions?

Accepted Answer

Yes. LED professional runs two lead-generation formats: a white paper campaign, where your technical document sits behind a short form and everyone who downloads it consents to their contact details being passed to you, and lead generation through news, where a news article on your product carries a call to action and the enquiries go to your sales team. Both are promoted to 46,924 newsletter and LinkedIn contacts, and both deliver named contacts from the lighting industry rather than impressions.

Question 7

How do I get my company listed in the Global Lighting Directory?

Accepted Answer

A standard entry in the Global Lighting Directory is free — register your company and it goes live once the LED professional team has approved it. Two paid options build on it: a sponsored listing pins your company to the top of the directory above the standard entries, and an extended company profile adds a longer description, product tags, website and social links and a named contact person, so a potential customer finds what they need without leaving the listing.

Question 8

How do I get my news onto the LED professional homepage?

Accepted Answer

Featured news is the paid placement that puts your announcement in the Featured position at the top of the LED professional homepage, published as a news article and promoted through the newsletter and LinkedIn. Press releases sent to the editors are published editorially at no charge when they are selected, but their position on the site is an editorial decision rather than a booking.

Question 9

What does advertising on LED professional cost?

Accepted Answer

Rates for LED professional depend on the channel, the format and the length of the campaign. Contact the advertising team for the current rate card and media kit; bundled campaigns across the newsletter, LinkedIn and the website are quoted individually.

Question 10

What is Trends in Lighting?

Accepted Answer

Trends in Lighting is the sister platform to LED professional, focused on lighting design, applications and industry trends for a design-led audience. It reaches 20,408 followers and subscribers, and campaigns can be booked across both platforms together.

Question 11

How do I publish a press release with LED professional?

Accepted Answer

LED professional publishes paid press releases for the lighting industry: your product launch or company news goes out on the site and across every channel — newsletter, LinkedIn, X, Instagram and Facebook — as well as to the partner network, reaching 75,726 contacts in total. Paid releases are clearly marked as such. LED professional also accepts press releases for free editorial consideration, but publication and placement are then at the editors’ discretion rather than guaranteed.

Question 12

What is the LED professional partner programme?

Accepted Answer

The LED professional partner programme is an annual arrangement for companies that want a continuous presence rather than one campaign at a time. Partners are registered on the LED professional site as Silver or Gold partners and carry that badge on their Global Lighting Directory entry, which signals the relationship to buyers comparing suppliers. Each tier bundles press releases, articles, newsletter and directory placement into a package with guaranteed volume across the year, advance access to the editorial calendar and performance reporting. Partner status covers paid placements and visibility. It does not buy editorial coverage: what the LED professional editors write about, and how they write about it, stays an editorial decision.

Question 13

What is the difference between a Silver and a Gold partner?

Accepted Answer

A Silver partner of LED professional gets the Silver badge on their directory entry, an extended company profile, a logo on the homepage partner row, four paid press releases a year, one sponsored article, two newsletter sponsorships, advance access to the editorial calendar and an annual performance report. A Gold partner gets everything in Silver plus the Gold badge with a sponsored listing pinned to the top of the directory all year, twelve press releases, four sponsored articles, two Featured news placements, a white paper lead-generation campaign, permanent banner and magazine presence, a named contact and a quarterly review.

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